Daniel Reed – UX Research Leadership Portfolio
Delivering business value through human-centered experience research
Core Value Add Competencies:
Strategic Research Leadership
Team & Capacity Building
Business Impact Emphasis
Cross-Functional Influence
Shape product and business strategy upstream, not just validate designs downstream
Multiply impact by building research standards and democratizing insights.
Connect research directly to revenue, cost savings, and competitive advantage.
Partner with executives to embed research as a
strategic advantage.
Domains of Expertise: Fintech | Healthcare | B2B2C Enterprise Platforms | SaaS | Digital Transformation
My Research Leadership Principles
Research is Strategic, Not Reactive
Shape strategy upstream, not just validate downstream. Proactive research roadmaps aligned to business OKRs.
Speed with Rigor. Not Speed OR Rigor
Right-sized methods for the questions asked. Strategic trade-offs, not compromises. Continuous research programs vs. one-off studies.
Build Capability. Don’t Hoard Expertise
Multiply impact through others. Research democratization increases organizational fluency – 20% of my time is allocated to team development.
Influence Through Insights, Not Authority
Research influences through compelling evidence. Stakeholder relationships are built on trust and business impact – frame findings in business terms.
Fail Fast, Learn Faster
Iterative research: test -> learn -> refine. Transparency about uncertainty and limitations – share failure and lessons learned.
Research Operations Framework
How I build and scale research organizations that multiply impact
1. Intake & Prioritization
Structured framework ensuring the research team focuses on the highest-impact work with transparent stakeholder communication.
Priority Score = Impact x Confidence x Effort
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Result: 30% increase in strategic research
2. Research SOPs & Democratization
Tier 1: Self-service (teams trained on basics)
Tier 2: Supported (researcher advice)
Tier 3: Researcher-led (complex and strategic)
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Result: 3x team capacity effectiveness
3. Impact & Measurement
Track decisions influenced, business outcomes, experience outcomes, product quality, and organizational adoption.
Post-study stakeholder surveys and quarterly impact reports to leadership.
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Result: Justified team value, reach, and expansion
4. Knowledge Management
Centralize research repository with a searchable database, an insights library, and a research calendar.
Standardized templates and monthly research reviews.
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Result: 50% reduction in duplicate research
What Excites me About what’s Next
“I’m passionate about leading research teams that shape product strategy, build organizational capability, leverage AI and automation to increase velocity without sacrificing quality, and measure and communicate impact to make the value of user research undeniable.”
Portofolio Overview
Five case studies demonstrating strategic research leadership across foundational research, product validation, and team building.
